Bousheyeh Chocolate is a local business that has placed its mark in the Jordanian market since 1980. Since then, it has grown and expanded, with 3 branches and a local factory producing a delicious variety of the finest chocolates. It’s such a delight when a well-established and loved brand takes the bold decision to be rebranded so our goal with their rebranding was to stay true to the history of the brand while fine tuning and bringing it up to date.
For the packaging we chose a minimal yet sophisticated approach with golden patterns complementing the dark navy color and bringing out its elegance.
BOUSHEYEH | JORDAN
BRANDING & PACKAGING