For Seven Pennies we worked on the brand and marketing strategy and identity refresh, going through a logo uplift, packaging design, interior branding, social media strategy and content, as well as the brand guideline that would support the business franchising ambitions.
Seven Pennies is a specialty coffee cafe with a cause. A Jordanian brand with an international vision. For every JD spent at one of its branches, seven pennies are donated to a charity.
Branding & Corporate Identity